11 giu 2021
CORONA BECOMES FIRST BEVERAGE BRAND WITH NET-ZERO PLASTIC FOOTPRINT
Corona has become the first global beverage brand with a net zero plastic footprint, meaning the brand recovers more plastic from the environment than it releases into the world. This news was launched by PR Newswire on the 8th of June. "Achieving this milestone comes after an extensive external assessment of Corona's global operations against the 3RI Corporate Plastic Stewardship Guidelines by South Pole, a leading climate solutions provider", adds the American news agency. The assessment measured Corona's remaining plastic usage throughout the brand's products and distribution logistics processes. It also followed the Verra Plastic Waste Reduction Standard to calculate the impact of Corona's mitigation activities, including a major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to these mitigation efforts, Corona now recovers more plastic than exists in its plastic footprint.
ONE MORE STEP TOWARDS SUSTAINABILITY
Corona's net zero plastic achievement is another step in the brand's long-term journey to eliminate its plastic footprint entirely. The Corona Plastic-Free Challenge looks for passionate entrepreneurs from across the globe to help Corona find new ideas or technologies that can reduce or eliminate more plastic from the supply chain. Additionally, Corona is investing in the redesign of key products. For example, 100% of Corona export volume for cans will be free of plastic rings by the end of the year. Corona has an ongoing commitment to plastics. Since its partnership with Parley in 2017, it has had great impact in accomplishing its mission to protect 100 islands before 2020, as well as in deploying a constant global clean up effort. The brand has ambitious sustainability goals outside of plastic too. Recently, Corona launched 'The barley pack' piloting a new technology that turns barley remains into paper packaging to reduce waste. More than 60% of Corona's global glass volume in Mexico is returnable, and after a recent expansion of this into Germany, the brand has plans to scale up the returnable bottle across different regions in the near future and reutilize all its bottles.
COMMITTED TO PROTECTING THE ENVIRONMENT
"As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans," said Felipe Ambra, Global Vice President of Marketing, Corona. "Becoming the first global beverage brand with a net zero plastic footprint is the latest of Corona's broader ambitions to help protect the world's oceans and beaches from plastic pollution. But we can't do it alone. That's why Corona has created Plastic Reality, an augmented reality experience that allows people to see their annual plastic footprint in their own home. Seeing your full years' worth of plastic in your living room is truly eye-opening, and hopefully will inspire people to reduce their personal plastic use and their impact on the environment."
CORONA CELEBRATES TIME OUTDOORS
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting its commitment to quality in its packaging and its Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
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