Is it possible to reduce the impact of labelling by over 99%? JBT and LaserFood introduce Natural Branding, the innovative and eco-friendly solution for the contactless marking of fresh fruit and vegetables with natural light. By enabling the permanent labelling of any individual fruit or vegetable, growers and retailers now have the possibility to trace their products until the moment of consumption. In turn, consumers now have a full guarantee on what they buy and can have access to all the information they want about the product. It is an alternative to paper stickers, which eliminates paper, glue and ink.