30 nov 2019
BETTER BEER EXPERIENCE WITH CARLSBERG BEER
Starting from the end of November, all Carlsberg Pilsner 330ml bottles sold in Australia will feature distinctive new labeling which uses Cradle to Cradle™ certified inks to improve recyclability. "The Cradle to Cradle Certified™ Product Standard guides designers and manufacturers through a continual improvement process that looks at a product's sustainability through five quality categories — material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness", says the official website. Printing inks have a major impact on the recyclability of packaging because they are recycled along with paper fibers. To improve the recyclability of Carlsberg labels in selected markets, the company has chosen to use the Hubergroup Eco-Offset Ink Premium Plus which is Cradle to Cradle Certified™ at Silver level.
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