Notizie
27 ago 2019
ADIDAS DOES THE RIGHT THING WITH PLASTIC WASTE
Adidas will sell 11 million pairs of trainers made of plastic recovered from the sea this year. Upcycled plastic waste has been used to produce the upper material of Adidas footwear. Back in 2016, the German company created the first performance products with recycled ocean plastics. Alberto Uncini Manganelli, general manager at Adidas, said: "Every minute, the equivalent of a dump truck of plastic waste enters our oceans and by 2050 this could mean there may be more plastic than fish in the world's oceans. We know the stats and we're aware of the issue. Adidas Parley has helped spread awareness of the crisis facing our oceans but also contributed to finding solutions." Adidas has committed itself to using only 100% recycled polyester by 2024. Run for the Oceans is an opportunity to celebrate the circular economy on Krk which PlasticFinder has been supporting for many years.
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